We've all heard the phrase, 'It went viral.' But what does that mean? Viral marketing is a method of creating buzzwords or marketing pieces that are memorable and attention-grabbing in our modern, always-connected world. This method of marketing utilizes social media, videos, text messaging, and other person-to-person methods to spread information about a product or service instead of just creating a commercial and putting on TV or radio. As they say, 'That's so 21th century.' Viral marketing is using the power of individuals sharing content to get messages out to as many people as possible, as quickly as possible.